Beyond Boring Charts: How to Transform Data into Action with a Story

Divya Parekh
2 min readJun 25, 2024

So, ditch the spreadsheets and jargon for a second.

What if leadership success was more than achieving targets and effectively presenting data?

Are you curious?

Here’s a coaching tale from my experience.

I once coached this exceptional executive, Jenna, who was bright and driven, but her team needed to buy into her big new project. They were drowning in data, but no one could see the bigger picture.

The “why” was missing.

Then, during a session, she mentioned struggling to translate complex data into something that resonated with stakeholders.

Lightbulb moment!

We worked together on crafting a narrative that flowed because the power of a story isn’t just in the telling but in its ability to make data resonate.

Armed with her new data story, Jenna prepared for her presentation.

She started by depicting the market’s historical trends, creating a sense of continuity and context.

She then introduced the anomaly, clarifying why this issue was urgent and needed immediate attention.

As she moved into the projections, the room became more engaged.

The story flowed naturally, each data point building on the last, leading to an attractive future vision.

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Divya Parekh

#1 Bestselling author, contributor @ Entrepreneur, CEO World, Forbes I cover self-mastery, business, storytelling, and branding. entrepreneur.divyaparekh.com